The Secret of Selling Anything is not about clichés, empty slogans, the “right” answers, positive thinking, or other ridiculous ideas that coerce the reader into a cookie-cutter mold you must fit into in order to be a better salesman. The author debunks all of those fallacies and describes the proper way to actually get things done and deliver exactly what it is that the customer wants. As an introvert, the book was a breath of fresh air, assuaging the angst that comes with the assumption that all successful salespeople must be inherently energetic, aggressive, and talkative.
The book does offer the advice of a veteran, successful salesman who shares his learned wisdom and gives the reader a detailed blueprint on how to succeed and properly orient your focus in the interactions with others. I would not only recommended reading this book, but going through it several times over to absorb and reflect upon the wealth of knowledge contained in its pages. The power of this text rests not in its effectiveness and applicability in the business world, but its universal application to dealing with all people in all arenas. Another appropriate title could fairly be “The Secret of Life.” - C.H.E. Sadaphal
In order to get anything done in this world, you usually have to persuade other people to go along with you and do what you want them to do. The people who are the most successful at that, according to Harry Browne, are those who find out what other people's needs are and find a way to fill them. They treat people as individuals. They engage people and have them describe their problems, which are the real opportunities. Problems are opportunities is a theme in all of Harry Browne's books
Although some of the examples here were clearly written for an earlier age (people nowadays don't get ulcers, they get backaches.) The methods outlined here are highly adaptable and couldn't be clearer.
Harry Browne's own successes in promoting his ideas, books, and courses speak well for these methods. - Richard M. Rollo