This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more!
The Ultimate Small Business Marketing Book became the No 1 best selling sales and marketing book within 48 hours of its launch and within 6 weeks it reached the top 150 of all amazon titles across the board? It also became the Chartered Institute of Marketing's book of the month in August and their fastest seller too before being serialised by Royal Mail.
If you have neither the time nor the inclination to wrestle with marketing jargon, nor do you have deep pockets with which to fund your marketing activities, then the likelihood is that you will get on famously with Dee's books. You will lap up the practical tips and case studies that are packed into every page.
Dee has spent 27 years working in marketing and the last 12 years in particular working with with small businesses, helping them to achieve incredible results on the smallest of budgets. Her oft repeated mantra is that small businesses simply need to be brilliant at the basics if they are to make great strides with their marketing. Although Dee is a qualified marketer (a Fellow of the Chartered Institute of Marketing) she has built a reputation for her practical, no nonsense approach, and for accelerating the growth of small businesses from a wide range of sectors. Dee has won many awards for generating the highest responses to adverts and press releases and she brings this experience to her books by sharing tips, case studies and marketing tools designed to generate responses; more sales, more enquiries and more satisfied customers. Dee is a lively, animated woman, a professional public speaker who hails from Yorkshire. She loves talking to her readers and sharing their journey. You can find out more at Dee's website at www.themarketinggym.org.